The use of Christian words in a non-Christian setting.

In reply to my recent blog” Coca-Cola Evangelism, I received this reply: “I am not very sure about using evangelization for advertisement because to me the former pertains to preaching the gospel (the death, burial and resurrection of God in the person of my Saviour and Lord Jesus Christ). No comparison Walt!”
Now I don’t wish to be pedantic here, nor to get hung up on semantics but while my friend may be right from a Christian perspective, his understanding is based on the content of the message of Christian evangelising, and not on the act of proclamation, which is technically what evangelism is. Not the message itself, but the act of proclaiming that (or any other) message
Another thing I could add here, is that while Christians may have qualms about using religious terms (which themselves originated out of non-religious terminology) in a secular environment, secular people don't have the same qualms about using religious terms in their secular world, thus often words accepted as normal Christian words, words like, evangelism and Bible, are often used by secular people to describe their non-biblical activities. Thus, I at least, feel my other friend’s use of Evangelism in his opening statement, instead of using " Spreading the word" (which also has strong Religious implications) or “advertising”, was appropriate when trying to reach a wide audience of both Christian and non-Christian alike. Which is the aim of these blogs, as well as to encourage all to think more carefully about spiritual things and eventually Christ.

Also, Jesus often did the same thing when on earth, where in his parables and public proclamations, he used the language that people were familiar with and told stories that they could relate to and understand, to convey his spiritual message.

Anyway, don't know if this has cleared things up a little or just muddied the water further. Either way, please feel free to discuss this further if you feel you have something to add: Walter